The Tolucan Times, established in 1937, is Toluca Lake. In 1972, Mardi Rustam became publisher and editor-in-chief. After many decades at the helm, he passed away in 2023. The Tolucan Media Group purchased the newspaper from his daughter Sandra Rustam.

We hope to continue coverage of local traditions and hidden gems of the neighborhood with the goal of being constructive, not destructive.

We’re dedicated to highlighting the culture, current events, community, shopping, homes, landscape, history, entertainment and local personalities that make Toluca Lake a place with long-standing heritage and family.

Issues will be published every other month, regular web, and social media update included. The Tolucan Media Group strives to produce an entertaining and community news paper that has been vibrating greatness for over 75 years.

Where to Find The Tolucan Times

The Tolucan Times is mailed directly to the residents of Toluca Lake, Toluca Woods, Toluca Terrace, West Toluca Lake and the immediate surrounding areas, as well as businesses in our coverage area. The newspaper is also distributed at select public locations throughout the neighborhood. Look out for our green boxes at Wells Fargo on Riverside Dr or in front of Red Maple Cafe. Also available at Bob’s Big Boy, Mailbox Toluca Lake, Priscilla’s Coffee, and beyond.

If you would like to be put on our mailing list, please email us your address, and we will have it delivered directly to your door at no cost to you, as a resident of Toluca Lake.